Introducing Koi Fish: A Boston-Based Strategic Advisory Firm Committed to Scaling Sustainable Solutions for Food Systems, Climate, And Nutrition


Boston, MA – June 13, 2024 – Koi Fish, a strategic communications, fundraising, and marketing firm headquartered in Boston, has officially launched with a mission to help scale sustainable solutions at the intersection of food systems, climate, and nutrition. Koi Fish partners with visionary leaders from early to growth-stage companies, guiding them through pivotal moments of growth that help in shaping the future of food.

Founded by Brennan Burks and Alexandra Griffin, two industry veterans passionate about storytelling, sustainability, and innovation, Koi Fish offers a comprehensive suite of services designed to maximize fundraising, sharpen communications, and evolve brand identities. The firm’s mission is to support companies that are driving meaningful change and creating a positive impact on global food systems and environmental health.

“The stakes have never been higher. For our planet and human health, we have to continue finding, funding, and scaling sustainable solutions that improve our food systems. For the founders and companies with incredible technologies and products, the bar has been raised for accessing funding, securing commercial partnerships, and building consumer trust.” said Burks, Co-Founder of Koi Fish and a strategic communications and fundraising leader who has worked at food and ag-tech startups like Motif FoodWorks and Calyxt and consulted with founders across the alternative protein industry. “Unfortunately, there is a misconception that funding and consumer sentiment has dried up for industries like food tech and alternative protein. That’s not the case. There’s just more skepticism and scrutiny. Value propositions need to be honed so that the right story is shared with the right stakeholder. That’s why we started Koi Fish– to help ensure the innovation that will shape a better, healthier tomorrow receives the support they need.”

“It’s important to remember that building strong and defensible brands isn’t just an exercise for consumer-facing companies. We know that B2B companies with strong brand identities outperform weak ones by 20%,” said Griffin, Co-founder of Koi Fish, and a branding expert who has worked at blue chip CPGs like Dunkin’, MolsonCoors, and Hasbro. “But one of the biggest challenges we consistently hear from startups and growth-stage companies is how to invest in brand building while responsibly deploying resources. That’s why we not only offer a range of strategic and creative marketing support during those critical early days, but do so without the price tag of a large agency or the burden of multiple FTEs”.

In addition to offering customized communication, fundraising, and marketing solutions, Koi Fish serves as thought-partners for Founders, CEOs, and leadership teams. By serving as a sounding board and first port of call for leaders during pivotal moments of transition, the firm invests as growth partners with each client. At the heart of these efforts, Koi Fish is committed to fostering a more resilient and nutritious global food system.

For more information about Koi Fish and its services, please visit the website or via the contact information below.

About Koi Fish

Koi Fish is a strategic advisory firm dedicated to scaling sustainable solutions at the intersection of food systems, climate, and nutrition. The firm partners with visionary leaders at early to growth-stage companies to help develop, refine, and promote their stories. From maximizing fundraising to sharpening communications and evolving brand identities, we guide our clients through pivotal moments of growth, helping to shape the future of food.



Brennan Burks

Alexandra Griffin