Ahead of Future Food-Tech Alternative Proteins on June 17-18, our conference producer Emma Fontete spoke to celebrity and owner of VBites, Heather Mills, to hear about her journey running a plant-based food brand over the years amid a challenging macroeconomic climate.

In this fascinating interview, Heather shares insights on how to mitigate claims of ultra-processed foods in existing plant-based products and how collaborating with the animal protein industry is the key to expanding consumer reach and building acceptance.

Heather will speak on the panel session ‘Future-Proofing the Alt Proteins Sector: What has Gone Wrong and What Lies Ahead?’ alongside leaders from Aleph Farms and Lever VC at the summit in Chicago. Register now to join the action: www.futurefoodtechprotein.com/register